I. Image Logo
1. An aspiration of building a century-old enterprise through collective efforts
The generous and steady shape of the logo symbolizes our vision of building a longstanding enterprise and walking side by side with friends in virtue of high enthusiasm and an innovation spirit.
2. Pursuit of win-win cooperation
Following the formation rules of Chinese character, we combine the Chinese characters “齐 (Qi)” and “商 (shang)” into the unique and highly identifiable logo which symbolizes our development philosophy of giving play to unique strengths and pursuing win-win cooperation with enterprises.
3. Inheritance of integrity and exclusiveness in financial practices
The ancient and vigorous pattern highlights the characteristics of traditional local financial symbols, representing a development momentum based on a famous historical city and inheritance of the Qi culture.
4. Amiable services and virtuous personality
The smiling “mouth” of the logo symbolizes amicable services and an emphasis on good faith. The personified “mouth” at the center of the logo not only implies an insight into the future, but also the company’s people-oriented humanistic care and bright prospect.
II Enterprise Spirits
Practicability, innovation, elaboration and excellence
III. Enterprise Missions
Serve the society Cooperate in harmony
IV. Enterprise Visions
Quality services to forge classics
V. Philosophy Denotation
- Competitive concepts: progressive and competitive
- Principles on Talent: talents with ability and moral integrity are employed
- Management Principles: rigorous, meticulous, normative, and efficient
- Service Principles: considerate, standardized, sincere and professional
- Learning Principles: learning for practice; improving all-round qualities
- Innovation Principles: achieve success with characteristics and promote development with quality products
- Marketing Principles: Stick to diversified operation and seize every opportunity
- Team Cooperation Principles: sincere cooperation for a brilliant future